Day-in-the-Life of a Disney Marketing Specialist in APAC
Meet Winney! As a Specialist, Marketing Operations at The Walt Disney Company Asia Pacific (APAC), she is based in Singapore and works with Disney’s streaming services such as Disney+ and Hulu.
Winney’s role connects the dots between marketing strategy and execution. On a day-to-day basis, she manages tools to automate and personalize push notifications and in-app messages. She collaborates with cross-functional teams on strategic projects like re-engaging inactive users. Throughout the day, she optimizes campaigns, troubleshoots issues, and works together with teams to drive engagement.
To succeed in her role, Winney relies on her technical skills, such as HTML, structured query language and automation platforms. Additionally, strong problem-solving, communication and teamwork skills are equally important. “Last but not least,” she added, “a commitment to quality and a growth mindset always take us a long way.”
With team members spread across multiple locations and time zones, including Singapore, Melbourne, and Los Angeles, teamwork is a major component to building a foundation of trust and respect. The diverse perspectives and creative minds ensure the delivery of high-quality work from her team.
Winney enjoys Disney’s resources for professional growth. Through internal events, she likes to connect with other employees from different areas of the company, like The Walt Disney Studios and Disney Experiences. She has also benefited from in-person training and sessions for negotiation, speech, presentation and storytelling. “Disney is a company that truly values your development.”
The most rewarding part of Winney’s role is the significant impact. She explained, “We deliver millions of messages directly to subscribers, and it’s incredibly fulfilling to know we’re reaching and engaging such a large audience.” She feels honored to not only experience Disney’s legacy, but she also plays a part in preserving it.
For Winney, Disney is set apart because the company’s “uniqueness is its incredible legacy of stories that are brought to life in new ways. It’s the perfect mix of creativity and technology.”
Looking to leave a lasting impact? We are now hiring for a Marketing Operations Consultant at The Walt Disney Company APAC! Learn more and apply today.
