Driving Our Media Networks in EMEA | S2E10
![Life at Disney Podcast Life at Disney Podcast](https://sites.disney.com/app/uploads/sites/57/2024/05/Life-at-Disney-Podcast-Logo-150x150.png)
ON THIS EPISODE OF LIFE AT DISNEY PODCAST
Our host Natalie sits down with Deborah, Senior Vice President, General Manager Media Networks and Advertising EMEA and UK and Ireland Country Manager and Hans, Senior Vice President, General Manager Media, and Country Manager of the Nordics & Baltics to learn more about what they do in their roles as Country Managers for The Walt Disney Company.
In her role, Deborah is responsible for the day-to-day management of the networks and directly oversees advertising sales and partnerships, marketing, communications and research for the media networks business across the UK and Ireland. In his role, Hans has direct responsibility for the local media business, serving as a driving force behind new, groundbreaking partnerships in the Nordics region, as well as leading the rollout of projects such as FOX+ and National Geographic+.
ABOUT THE GUESTS:
![Deborah_Armstrong_5037b-PREFERRED-IMAGE-HIGH-RES-scaled-e1652890507189-396x396 Deborah, SVP, General Manager Media Networks and Advertising EMEA and UK and Ireland Country Manager](https://sites.disney.com/app/uploads/sites/57/bb-plugin/cache/Deborah_Armstrong_5037b-PREFERRED-IMAGE-HIGH-RES-scaled-e1652890507189-396x396-1-circle-bfd2587d0bb45b9a969693dac2164c45-wgypevjm4rkx.jpg)
Deborah is Senior Vice President, General Manager Media Networks and Advertising EMEA and UK and Ireland Country Manager. She is responsible for the day-to-day management of the networks in three key genres – kids (Disney Channels), factual (National Geographic) and entertainment (FOX) and directly oversees advertising sales and partnerships, marketing, communications and research for the media networks business. Deborah also manages the National Geographic brand across the region, working closely with the non-profit National Geographic Society.
As UK and Ireland Country Manager, Deborah also has responsibility for all of The Walt Disney Company’s UK and Irish businesses and activities.
Deborah joined Disney following the acquisition of 21st Century Fox, where she was Executive Vice President, National Geographic Partners and Fox Networks Group Europe and Africa.
![Hans_Van_Rijn_1599-scaled-e1701179915981-396x396 Hans, SVP, General Manager Media, and Country Manager of the Nordics & Baltics](https://sites.disney.com/app/uploads/sites/57/bb-plugin/cache/Hans_Van_Rijn_1599-scaled-e1701179915981-396x396-1-circle-c7cf9b6ee097059a96b725f808128f88-1n4wcbem2kgz.jpg)
Hans is Senior Vice President, General Manager Media, and Country Manager of the Nordics & Baltics where he also has direct responsibility for the local media business.
Hans joined the Walt Disney Company following the acquisition of 21st Century Fox, where he was GM for the Nordic region of the Fox Networks Group, driving engagement and value from linear and digital video products reaching +14m people on a monthly basis.
Since joining FNG in 2017, he has been a driving force behind new, groundbreaking partnerships in the region including the launch of a new streaming and TV service in Denmark with YouSee, the consolidation of the Finnish TV advertising market with Sanoma Media, becoming the strategic partner of Nordic Entertainment Group and the roll out of FOX+, National Geographic+, the National Geographic free-to-air channel in Finland and the Xee brand in Denmark.
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