January through March, Walt Disney Television and Disney Publishing Worldwide will aim to donate up to one million books to First Book, a nonprofit that provides new free and affordable books to educators and organizations serving children from low-income families.
The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids and bring books to underserved communities across the country.
Through a long-standing relationship with First Book, Disney has provided more than 67 million new free and affordable books to educators who serve children in need and has inspired millions to take action to help bring new books and resources to kids across the country.
Throughout the campaign, families and educators are encouraged to celebrate the Magic of Storytelling by reading books to children at home or participating story time opportunities. Consumers are encouraged to activate the Disney book donation (up to a total of one million donations across the three different promotions described below) and celebrate the Magic of Storytelling in various ways:
- One for One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a participating retailer. A full list of eligible Disney books and participating retailers is available at MagicofStorytelling.com)
- Share a Shelfie: Disney will also donate one book for every “shelfie” – a selfie photo with a favorite book or in front of a bookshelf – shared on Twitter or Instagram using the hashtag #MagicOfStorytelling.
- Magic of Storytelling Sweepstakes: Legal U.S. residents who are 18 years of age or older can enter First Book’s Magical Adventure Sweepstakes for a chance to win VIP tickets to the premiere or Disney’s “Dumbo” – director Tim Burton’s upcoming live-action reimagining of the classic story. No purchase is necessary to enter. Ends February 22, 2019. To learn more and to access the Official Rules and information, visit MagicofStorytelling.com. A second First Book sweepstakes will launch immediately after the close of the Magical Adventure Sweepstakes (details to follow). Disney will donate one book for each sweepstakes entry received.