January through March Walt Disney Television and Disney Publishing Worldwide will aim to donate up to one million books to First Book, a nonprofit that provides new free and affordable books to educators and organizations serving children from low-income families.
The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids and bring books to underserved communities across the country.
Through a long-standing relationship with First Book, Disney has provided more than 67 million new free and affordable books to educators who serve children in need and has inspired millions to take action to help bring new books and resources to kids across the country.
Throughout the campaign, families and educators are encouraged to celebrate the Magic of Storytelling by reading books to children at home or participating story time opportunities.
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www.FirstBook.org
