Choose Kindness

Join Disney, ABC, ABC News, Disney Branded Television, Freeform, FX, Hulu, National Geographic and ESPN as we raise awareness around National Bullying Prevention Month.

Bullying occurs at all stages of life whether in the schoolyard, on the street, or on social media. And now, more than ever, it is imperative that we join the fight to stop bullying and help spread kindness. As these past couple of years have brought fear, doubt, and uncertainty, we can all agree that a little kindness can go a long way. The Choose Kindness Campaign will encourage kids, families, and communities around the country to stand up for others, respect one another, and choose kindness. Together, we can put an end to bullying.


  • Share the moments you choose kindness and encourage others to do the same.
  • Spread the message by sharing your kindness stories to inspire others to take a stand against bullying and #ChooseKindness.


If you need support, here are organizations doing incredible work to promote kindness and put an end to bullying.

Act To Change | Anti-Defamation League | Facing History & Ourselves | Get in the Game | GLAAD | GLSEN | Kindness.orgLions Quest | Making Caring CommonNAACP | National School Climate Center at Ramapo for Children | Positive Coaching Alliance | Special Olympics Unified Sports | Welcoming Schools


Act To Change is a national 501(c)(3) nonprofit working to end bullying among Asian American and Pacific Islander (AAPI) youth. We envision a world where all youth have the opportunity to grow up feeling proud and supported in their identities. Learn more at

Back to Top 


Anti-Defamation League (ADL)
is a leading anti-hate organization that was founded in 1913 in response to an escalating climate of antisemitism and bigotry. Today, ADL is the first call when acts of antisemitism occur and continues to fight all forms of hate. A global leader in exposing extremism, delivering anti-bias education and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate. 

During National Bullying Prevention Month and throughout the year, address bullying at home, online, at school and in your community.

  • Read and discuss a book like Starfish, which explores weightism, bullying and how to advocate for yourself.
  • Learn about and practice the various ways you can act as an ally when you encounter bullying.
  • Talk with your family about what bullying is and is not.
  • Teach young people about the harmful impact of identity-based bullying and what they can do about it.

Back to Top 

Facing History and Ourselves uses lessons of history to challenge teachers and their students to stand up to bigotry and hate. Facing History and Ourselves creates educational resources designed to empower young people to speak out against injustice, act with empathy, and become Upstanders in their communities.

We believe every student can become an upstander, whether by challenging negative stereotypes with family, standing up to a bully in their school, or encouraging civil discourse when neighbors disagree. 

Learn more and join us in the fight to shred hate and choose kindness here:

Back to Top 

Get in the Game is a social equity movement that empowers youth to drive change through thoughtful and intentional conversations around race, diversity and belonging.

Using carefully curated curriculum and advanced technologies, including AR/VR and apps, Get In the Game is creating a best-in-class community of facilitators and GameChangers. Together, they are equipped with the tools and resources to tackle modern-day issues of inequity. The endgame is for GameChangers to inspire each other to build a more diverse, inclusive and equitable future in their local communities and around the nation. 

Please visit to learn more.

Back to Top 

GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love

GLAAD encourages the public to go purple on Spirit Day, October 21st to show support for LGBTQ+ young people and stand against bullying and in support of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth.

Show your support:

  • Wear purple and spread the word: Simply wear purple on October 21 to show your support for LGBTQ youth and take a stand against bullying. Encourage friends, family and coworkers and your school to do the same!
  • Go purple online: Working or schooling from home? Take the pledge and turn your Facebook and Twitter profile pictures purple. Make your video call background purple. Learn more at


Visit to learn more on how you can support LGBTQ youth.

Back to Top 

GLSEN works to create safe and inclusive learning environments for all. GLSEN envisions a world in which every child learns to respect and accept all people, regardless of race, sexual orientation, disability, gender identity, and/or gender expression. Each year, GLSEN programs and resources reach millions of students and educators in K-12 schools, via action at the national, state, and local level. Since 1990, GLSEN has improved conditions for LGBTQ+ students across the United States, helped launch an international movement to address LGBTQ+ issues in education and is committed to the advancement of our mission and the greater good to equity and justice, specifically racial, gender and disability justice in K-12 education.

Solidarity is a voluntary collective action by different people based on finding common objectives and solutions. Solidarity work happens when you show up to help and support others experiencing some form of harm by centering their leadership, decisions, needs, requests, and ideas.

GLSEN’s Solidarity Week (November 1-5, 2021) is a student-led program where LGBTQ+ students and educators in K-12 schools lead the conversation on how non LGBTQ+ people can be in solidarity with them and also how they can show solidarity with others in their community. Register for Solidarity Week at to stay up to date on ways to participate.

Back to Top 


There is no human problem in which the solution, at some level, does not require kindness. believes that kindness is humanity’s greatest asset, and aims to be the connective tissue that helps bridge people across differences. They’re a research-led nonprofit dedicated to educating and inspiring people to choose kindness first. Through their research hub, Kindlab, they investigate the costs and benefits of kindness, and the role it can play in solving modern problems. Using these learnings, they create action-based products and programs to bring effective kindness to schools, communities, and workplaces around the world. Their flagship program, Learn Kind, is an inquiry-based kindness and social-emotional learning curriculum that helps students in K-8 grade classrooms experience the impacts of kindness firsthand.  Launched in 2020, Learn Kind has served more than 38,000 students around the world – and more every day. Everything they do is in service of the vision of a world where kindness is at the forefront of human interaction. To choose kindness now, visit their Get Started page. If you want to learn more about Learn Kind, click here.

Back to Top 


Lions Clubs International Foundation (LCIF) supports the work of 1.4 million Lions members to improve health and well-being, strengthen communities, and support those in need through global partnerships, humanitarian services, and grants. Lions Quest, LCIF’s signature youth education program, is a social emotional learning program which gives students the skills to navigate life and prevent bullying and substance abuse. For over 30 years, Lions Quest has impacted more than 20 million children across the globe by providing students and educators with the skills necessary to celebrate diversity and establish positive relationships. 

To learn more about Lions Quest, please visit

Back to Top 

Making Caring Common, a project of the Harvard Graduate School of Education, supports adults in raising kids who care about others and the common good and who are committed to justice.

To learn more about our work, please visit

Back to Top 

The National School Climate Center at Ramapo for Children (NSCC) helps children, young people, and caring adults connect, learn, lead, and thrive together. We work with schools and communities around the U.S. to lift up the voices of students, staff, and families to help make safe, caring, equitable, and healing learning environments.  Our programs include youth leadership councils, school climate measurement tools, school leader certifications, and professional development programs.

Join our community:

  • Students!  Take our Community Champion Pledge today.
  • Parents and Caregivers! Learn how you can support your kids here.
  • Educators! Download our Bullying Prevention and Pro-Allyship Resource Guide here.

To learn more:

Back to Top 

Founded in 1909 in response to the ongoing violence against Black people around the country, the NAACP (National Association for the Advancement of Colored People) is the largest and most pre-eminent civil rights organization in the nation. We have over 2,200 units and branches across the nation, along with well over 2M activists. Our mission is to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons. 

For more information, please visit

Back to Top 

Positive Coaching Alliance, a national nonprofit organization, believes all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character and prepares them for competition and for life.

To learn more about Positive Coaching Alliance, please visit

Back to Top 

Special Olympics is a global movement of people creating a new world of inclusion and community, where every single person is accepted and welcomed, regardless of ability or disability. We are helping to make the world a better, healthier and more joyful place—one athlete, one volunteer, one family member at a time.

Special Olympics athletes learn so much through sports, then bring what they’ve learned to improve the lives of people in their workplaces and communities. That’s why we are better together, learning and leading together—proving every day that Inclusion Works! #ChooseToInclude and sign the

For more information, please visit

Back to Top 

HRC Foundation’s Welcoming Schools is the most comprehensive bias-based bullying prevention program in the nation to provide LGBTQ+ and gender inclusive professional development training, lesson plans, booklists and resources specifically designed for educators and youth-serving professionals. Our program uses an intersectional, anti-racist lens dedicated to actionable policies and practices.

To learn more about Welcoming Schools, please visit

Back to Top